The Organic Initiative Public Association, is the only active business association in Ukraine that plays a systemic role in the development of the organic sector. The organization serves as a platform for collaboration among producers, processors, exporters, retail chains, and institutional partners, ensuring market coordination and development, as well as facilitating the integration of Ukrainian producers into international supply chains.
Throughout 2025, over 200 market operators engaged with the Union’s initiatives through implemented programs, projects, and communication activities. The organization’s efforts focused on strengthening the organic sector as an integrated ecosystem, enhancing the capacity of producers, and supporting the integration of Ukrainian organic products into international supply chains. These strategic priorities defined the scope and direction of the initiatives implemented in 2025.
Development of the Domestic Market
Strengthening domestic demand for organic products was one of the key priorities during the reporting period. In this context, in spring 2025, a large-scale promotional project, ORGANIC FEST*, was implemented to expand the presence of organic producers in Auchan and Silpo retail chains. The initiative covered over 300 stores, ensuring coordinated engagement between producers and retailers, promotional activities, and informational support on organic labeling. Supported by an extensive communication campaign, the total outreach exceeded 21 million contacts, while sales in participating stores increased by 50% compared to the previous period.
A further step in developing market infrastructure was the organization of organic producers’ participation in the international B2B exhibition WorldFood Ukraine through the Organic Pavilion*, coordinated by the Union. As a result, 25 organic companies were able to showcase their products, establish direct contacts with retailers and partners, and strengthen brand visibility. The project served as a practical tool for enhancing B2B interaction within the sector.
The Union’s team also implemented an initiative aimed at developing e-commerce for organic producers. A digital platform was created, bringing together 42 product offerings from 5 brands and enabling the launch of online sales, supported by promotional activities and analytical tracking. The project allowed producers to secure their first online orders and strengthened their capacity to independently develop digital sales channels.
Grant Support
Strengthening producers’ capacity remained a key component of the Union’s systemic work. In partnership with the NGO “Information Center ‘Green Dossier’”* and within the framework of the WEOS programme, a grant programme was implemented throughout the year with a total budget of approximately CHF 160,000. Financial support was provided to 33 projects focused on production development, the creation of value-added products, and the strengthening of production and supply chains.
Community Building and Networking
A dedicated focus was placed on building a professional community within the organic sector. For the fourth consecutive year, on September 23, the Organic Initiative organized a conference to mark Organic Day in Ukraine.
In 2025, the event brought together over 230 participants in both online and offline formats and served as a key platform for dialogue among public authorities, international partners, producers, processors, retailers, and certification bodies. The conference once again confirmed its status as the largest networking platform in Ukraine’s organic sector.
Promotion of Organic Consumption
In 2025, a number of communication initiatives were also implemented to raise consumer awareness and build trust in organic labeling.
Among them was the “Top 20 Leading Organic Brands of Ukraine” ranking* — an initiative that combined public recognition with an information campaign. As a result of the project, total outreach exceeded 1 million users, significantly increasing the visibility of both organic brands and the sector as a whole.
In addition, a communication campaign promoting organic labeling** was implemented. Within this campaign, six thematic articles were published in The Village and NV Food. The campaign reached over 85,200 users and contributed to strengthening trust in the national organic label.
n additional contribution to awareness-raising was made through the presentation of organic products at the “Kraina Mriy” and Kyiv Tea Festival*, where consumers had the opportunity to directly engage with products from organic producers.
Support for Access to International Markets
The development of export potential among Ukrainian producers was identified as one of the key priorities of the year. In December 2025, a B2B tour for Ukrainian organic producers to the Netherlands*** was organized and coordinated, with a focus on Rotterdam — one of Europe’s key logistics and trade hubs.
As part of the tour, more than 10 B2B meetings were held with European importers, traders, and distributors. Participants had the opportunity to discuss market entry requirements for the EU, logistics, certification, and potential cooperation models. The initiative became a continuation of the Union’s systematic efforts to integrate Ukraine’s organic sector into international supply chains.
A key institutional achievement of the year was the establishment of the Export Services Department, which strengthens the role of the Organic Initiative as a driver of Ukrainian organic exports. The department is responsible for implementing export support projects, conducting market research, organizing B2B activities and business tours, engaging with international support programmes, and providing analytical and consulting services. These foundations are already shaping the development of export-oriented initiatives in 2026, further strengthening the position of Ukrainian producers in international markets.
More details on the Union’s activities in 2025 are available in the full report.
