{"id":3574,"date":"2024-05-28T22:05:14","date_gmt":"2024-05-28T19:05:14","guid":{"rendered":"https:\/\/organicinitiative.org.ua\/?post_type=news&p=3574"},"modified":"2024-07-22T14:39:20","modified_gmt":"2024-07-22T11:39:20","slug":"75-of-consumers-in-ukraine-are-ready-to-buy-certified-organic-products","status":"publish","type":"news","link":"https:\/\/organicinitiative.org.ua\/en\/news\/75-of-consumers-in-ukraine-are-ready-to-buy-certified-organic-products\/","title":{"rendered":"75% of consumers in Ukraine are ready to buy certified organic products"},"content":{"rendered":"\n

These are the results of the survey of Ukrainian consumers\u2019 opinions \u201cAwareness and Perception of Organic Products in Ukraine\u201d which was held in April-May 2024.<\/strong> Residents of the 5 largest cities of Ukraine took part in the survey, i.e., Dnipro, Kyiv, Lviv, Odesa, and Kharkiv (the statistical error is no more than 3%). <\/p>\n\n\n\n

The survey was conducted by <\/em>Organic Initiative Public Association<\/em><\/a> in cooperation with research agency <\/em>MZ Hub<\/em><\/a> with the support of Switzerland in the frame of the Swiss-Ukrainian programs <\/em>\u201cOrganic Trade 4 Development in Eastern Europe (OT4D)\u201d<\/em><\/a> and <\/em>\u201cHigher Value Added Trade from the Organic and Dairy Sector in Ukraine\u201d.<\/em><\/a><\/p>\n\n\n\n

Of course, the full-scale invasion has affected the incomes of Ukrainians which has led to a decrease in demand, including for organic products. At the same time, the number of people buying discounted products has increased by 47%.<\/p>\n\n\n\n

But the results of the survey show that family and children\u2019s health remain the greatest values for Ukrainians, as more than 50% are ready to buy organic products for children, taking care of their health.<\/p>\n\n\n\n

Overall, healthy lifestyles remain a trend for Ukrainians. 47% of respondents say they follow a healthy lifestyle, and almost 70% of them associate it with healthy eating.<\/p>\n\n\n\n

At the same time, only 40% of respondents understand what organic products are and how to distinguish them from nonorganic ones. To compare, in 2020, this figure was 46%.<\/p>\n\n\n\n

Low consumer awareness of organic food products, their health and environmental benefits remains an important obstacle to increasing their consumption.<\/p>\n\n\n\n

The study provides a wealth of information on what Ukrainians know about certified organic products, their attitudes towards such products, and consumer behaviour.<\/p>\n\n\n\n

As this survey was conducted for the second time (the previous one was conducted in November 2020<\/a>), it was possible to compare key indicators of awareness, attitudes and consumption of organic products with the data of 2020 and study the dynamics of changes.<\/p>\n\n\n\n