{"id":3987,"date":"2025-05-19T18:19:38","date_gmt":"2025-05-19T15:19:38","guid":{"rendered":"https:\/\/organicinitiative.org.ua\/news\/ashan-ukraina-spilno-z-hs-orhanichna-initsiatyva-provodiat-aktsiiu-orhanichnyy-shopinh\/"},"modified":"2025-05-30T18:29:41","modified_gmt":"2025-05-30T15:29:41","slug":"ashan-ukraina-spilno-z-hs-orhanichna-initsiatyva-provodiat-aktsiiu-orhanichnyy-shopinh","status":"publish","type":"news","link":"https:\/\/organicinitiative.org.ua\/en\/news\/ashan-ukraina-spilno-z-hs-orhanichna-initsiatyva-provodiat-aktsiiu-orhanichnyy-shopinh\/","title":{"rendered":"Auchan Ukraine and the Organic Initiative PA Launch the \u201cOrganic Shopping\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From May 7 to 27, 2025, <strong>Auchan stores across Ukraine<\/strong> are running the <strong>\u201cOrganic Shopping\u201d<\/strong> campaign. During this period, shoppers can purchase <strong>certified Ukrainian organic products with discounts of up to 20%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make informed choices, customers are encouraged to look for the <strong>official Ukrainian organic label<\/strong> \u2014 a green leaf at the center of two interlinked circles in yellow and blue with the text <strong>\u201cOrganic Product\u201d<\/strong>. This logo confirms that the product is certified in accordance with the <strong>Law of Ukraine on the Basic Principles and Requirements for Organic Production, Circulation, and Labelling of Organic Products<\/strong>. Products may also feature the <strong>EU organic leaf<\/strong>, the official label of the European Union for certified organic goods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is <strong>initiated by the Organic Initiative Public Association<\/strong> in partnership with <strong>Auchan Ukraine<\/strong>. The goal of the campaign is to <strong>raise consumer awareness<\/strong> about how to identify organic products and to <strong>promote certified Ukrainian organic goods<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To reach as many potential customers as possible, Auchan and the Organic Initiative developed a <strong>comprehensive media plan<\/strong>, which includes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">posts on <strong>Facebook<\/strong> and <strong>Instagram<\/strong>;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>targeted digital advertising<\/strong>;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>22 outdoor billboards<\/strong> in 5 Ukrainian cities;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">and a <strong><a href=\"https:\/\/www.instagram.com\/p\/DJtITU3Mj47\/\">special social media post<\/a><\/strong> by legendary Ukrainian rock musician <strong>Oleg Skrypka<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/397d_-Kyiv_-Hayday-Zoi-vul.-4-UkrSybBank_-Blyzhniy.jpg\" alt=\"\" class=\"wp-image-3981\" srcset=\"https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/397d_-Kyiv_-Hayday-Zoi-vul.-4-UkrSybBank_-Blyzhniy.jpg 1024w, https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/397d_-Kyiv_-Hayday-Zoi-vul.-4-UkrSybBank_-Blyzhniy-300x226.jpg 300w, https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/397d_-Kyiv_-Hayday-Zoi-vul.-4-UkrSybBank_-Blyzhniy-768x578.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Organic Shopping at Auchan<\/strong> is a great opportunity to explore the range of organic products, make <strong>conscious choices<\/strong> in favor of <strong>quality<\/strong>, <strong>responsible consumption<\/strong>, and <strong>care for the environment<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By choosing organic, consumers also <strong>support small and medium-sized Ukrainian producers<\/strong> who comply with the national organic production standards.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"1024\" src=\"https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/Znimok-ekrana-2025-05-30-o-18.12.26-939x1024.png\" alt=\"\" class=\"wp-image-3983\" srcset=\"https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/Znimok-ekrana-2025-05-30-o-18.12.26-939x1024.png 939w, https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/Znimok-ekrana-2025-05-30-o-18.12.26-275x300.png 275w, https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/Znimok-ekrana-2025-05-30-o-18.12.26-768x837.png 768w, https:\/\/organicinitiative.org.ua\/wp-content\/uploads\/2025\/05\/Znimok-ekrana-2025-05-30-o-18.12.26.png 1354w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The campaign is organized by the Auchan supermarket chain in cooperation with the Organic Initiative Public Association, with the support of Switzerland within the Swiss-Ukrainian program \u201cHigher Value-Added Trade from the Organic and Dairy Sector of Ukraine,\u201d financed by Switzerland and implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland).<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":4,"featured_media":3980,"template":"","class_list":["post-3987","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auchan Ukraine and the Organic Initiative PA Launch the \u201cOrganic Shopping\u201d Campaign - Organic initiative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/organicinitiative.org.ua\/en\/news\/ashan-ukraina-spilno-z-hs-orhanichna-initsiatyva-provodiat-aktsiiu-orhanichnyy-shopinh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auchan Ukraine and the Organic Initiative PA Launch the \u201cOrganic Shopping\u201d Campaign - Organic initiative\" \/>\n<meta property=\"og:description\" content=\"From May 7 to 27, 2025, Auchan stores across Ukraine are running the \u201cOrganic Shopping\u201d campaign. 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