{"id":4116,"date":"2025-08-07T13:17:11","date_gmt":"2025-08-07T10:17:11","guid":{"rendered":"https:\/\/organicinitiative.org.ua\/?post_type=news&p=4116"},"modified":"2025-08-07T19:46:10","modified_gmt":"2025-08-07T16:46:10","slug":"organic-shopping-campaign-at-auchan-consumption-of-certified-organic-products-increased-by-50","status":"publish","type":"news","link":"https:\/\/organicinitiative.org.ua\/en\/news\/organic-shopping-campaign-at-auchan-consumption-of-certified-organic-products-increased-by-50\/","title":{"rendered":"+50% in Sales: How the “Organic Shopping” Campaign at Auchan Sparked Ukrainian Interest in Certified Organic Products"},"content":{"rendered":"\n

Between May 7 and 27, 2025, the Organic Initiative, in cooperation with Auchan Ukraine and with the support of Switzerland, launched a special campaign called \u201cOrganic Shopping.\u201d<\/p>\n\n\n\n


The initiative aimed to raise consumer awareness about certified organic products and create favorable conditions for first-time purchases.<\/p>\n\n\n\n

As part of the campaign, over 200 certified products were offered at discounts of 10% to 20% across 16 Auchan stores in Kyiv, Lviv, Odesa, Dnipro, and Zhytomyr. This approach helped lower the traditional price barrier that often prevents consumers from trying certified products for the first time.<\/p>\n\n\n\n

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As a result, sales of certified organic products in participating stores increased by 50% compared to the previous period.<\/p>\n\n\n\n

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