The “Organic Initiative” Public Assocciation with the support of the “German-Ukrainian Cooperation in Organic Agriculture” Project  started communication activities on LinkedIn with the aim of increasing the awareness of the European organic sector about the organic business of Ukraine.

While LinkedIn is the #1 social professional network in the world, the activity of experts, companies and organizations of the organic sector of Ukraine in this communication channel is still quite low. Therefore, the active professional use of LinkedIn by the Organic Initiative will be effective in shaping the image of our sector in the world.

The members of the Organic Initiative and the team  members of the “German-Ukrainian Cooperation in Organic Agriculture” Project during May and June completed the training course “Professional use of LinkedIn”. From July to September, a 3-month campaign will continue, accompanied by a communication expert in this social network. The communication will be conducted in English and will be aimed at the target audience in the countries of Western Europe.

As part of the campaign, news from the organic sector, news from the Organic Initiative, useful information, as well as specially created unique content about the organic business of Ukraine will be published.

The Organic initiative head of the board Olena Deineko emphasized: “We are grateful to the project “German-Ukrainian cooperation in the field of organic agriculture” for its support. First, we were able to increase our competence in the professional use of LinkedIn, which is a rather specific social network. Knowledge of the algorithms and rules of LinkedIn, as well as the professional support of an expert during 3 months of communication, will help us significantly develop the page of our association on LinkedIn, develop ties with foreign organic organizations, and possibly, as a result, attract new partners for the development of the organic sector of Ukraine “.