THE ORGANIC INITIATIVE
is a platform of key Ukrainian organic stakeholders which aims to promote organic value added trade on the domestic and international markets and contribute to overall organic sector development in Ukraine.в>
ORGANIC GOALS OF UKRAINE
PARTNERSHIP WITH THE EU
DO YOU STAND IN SOLIDARITY WITH UKRAINE?
Support organic micro-, small and medium enterprises of Ukraine! The Organic Initiative has established the grant fund for financial and other types of support of the organic sector in Ukraine.
We have been facilitating the organic sector development and support projects since 2020
Communication campaign to promote organic products among Ukrainian consumers
In 2020 a large-scale digital communication campaign to promote organic products among final consumers was launched, as well as a research to study the Ukrainian consumers’ awareness about organic products and their attitude to them.
Introduction of organic food in schools and kindergartens of Ukraine
The working group analysed the current situation, having involved a number of partners, organizations and organic operators and created a SWOT analysis and roadmap for introduction of organic food in public schools and kindergartens.
Grant Program "Support of organic sector in Ukraine"
After the outbreak of war in Ukraine the Organic Initiative decided to focus all the efforts on supporting the organic sector of Ukraine. In May the Grant Program “Support of organic sector in Ukraine” was launched. In May-June Phase 1 of the Program was held, over 70 organic market operators were supported in its frame.
> 7 Million
views of ads and banners with an appeal to buy certified organic products in the frame of the stage 1 of the organic communication campaign
> 80 Thou.
visits of www.about.organicinfo.ua which contains the key information for consumers about certified organic products, producers and points of sale
> 4,5 Million
UAH of donations to support 100+ organic market operators in the frame of Phase 1 of the Grant Program