Organic Initiative Public Association will conduct a survey of knowledge and attitude of Ukrainian consumers to organic products. This is the second time such a survey will be conducted. In November 2020, the Organic Initiative conducted a survey of Ukrainian consumers “Awareness and Perception of Organic Products in Ukraine”.

The survey will analyse what the Ukrainians know about certified organic products and their attitude to them, as well as analyse consumer behaviour. The survey will provide the organic sector and organic market operators with valuable data for further work with Ukrainian consumers in terms of communications, marketing, and sales. In particular, such data as the consumer’s profile and criteria for choosing organic products, expectations about the cost of different product categories, perception of organic messages, consumers’ stereotypes and barriers related to organic products will be tested.

The survey will be conducted among residents of the 5 largest cities of Ukraine: Dnipro, Kyiv, Lviv, Odesa, and Kharkiv in April-May 2024.

The survey is conducted by Organic Initiative Public Association in cooperation with research agency MZ HUB with the support of Switzerland in the frame of Swiss-Ukrainian Programs “Organic Trade 4 Development in Eastern Europe” (OT4D) and “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” (QFTP).